--- title: Setting Up A/B Testing with Agent Groups description: A/B Testing --- [Skip to content](https://knowledge.taalk.ai/agent-a/b-testing#main-content) Open main navigation Close main navigation How can we help you today? - There are no suggestions because the search field is empty. 1. [Taalk Academy](https://knowledge.taalk.ai/?hsLang=en) 2. [AI Force](https://knowledge.taalk.ai/ai-force?hsLang=en) 3. [Agent Behavior](https://knowledge.taalk.ai/ai-force?hsLang=en#agent-behavior) August 16, 2025 # Setting Up A/B Testing with Agent Groups ## A/B testing in Taalk allows you to compare multiple AI agent configurations—such as personas, voices, or scripts—within a single campaign. By grouping agents and tracking performance, you can identify which setup drives the best customer engagement and optimize accordingly. --- ### **How to Set Up A/B Testing ** ### **Step 1: Create or Select an Agent Group** 1. Go to **AI Workforce > AI Agents**. 2. Click the AI agent you want to configure. 3. Create a new **Agent Group** (if needed), or select an existing one. In **Voice and Behavior Settings**: 4. Repeat this process for each agent you want included in the group. ### **Step 2: Assign the Agent Group to a Campaign** 1. Navigate to **Contact Center > Campaign**. 2. Select the campaign where you want to run the test. 3. In campaign settings, go to **Dialer Strategy > Outbound Dialing Strategy**. 4. Under **AI Agents**, assign the Agent Group you created in Step 1.   --- ### **Analyzing A/B Testing Results** ### **Where to View Results** - Go to **Campaign Reporting**. - Use the **AI Agents Utilization graph** to see how each agent in the group performs. - Compare key metrics like: - **Engagement Rate** - **Average Call Duration** - **Customer Sentiment** ![](https://files.readme.io/7a20ac8228425eb4cfd4774239a40978bc9e88925076b774b7df62c8e60df93b-Screenshot_2024-08-24_at_11.00.02_PM.png)   #### **Tips for Effective A/B Testing** - Use the **Duplicate Agent** feature to quickly create a variant: 1. In an agent’s settings, click the three-dot menu near **Save**. 2. Select **Duplicate Agent** to copy it. 3. Adjust voice, tone, or script for testing.   - Ensure your group has a **balanced mix** of agents to avoid skewed results. - Run tests for a **sufficient duration** to gather reliable data.   - [Getting Started](https://knowledge.taalk.ai/getting-started?hsLang=en#main-content) - [Platform 101](https://knowledge.taalk.ai/getting-started?hsLang=en#platform-101) - [Campaign 101](https://knowledge.taalk.ai/getting-started?hsLang=en#campaign-101) - [AI Workforce](https://knowledge.taalk.ai/getting-started?hsLang=en#ai-workforce) - [Operator Force](https://knowledge.taalk.ai/getting-started?hsLang=en#operator-force) - [Billing 101](https://knowledge.taalk.ai/getting-started?hsLang=en#billing-101) - [Compliance 101](https://knowledge.taalk.ai/getting-started?hsLang=en#compliance-101) - [AI Force](https://knowledge.taalk.ai/ai-force?hsLang=en#main-content) - [Agent Behavior](https://knowledge.taalk.ai/ai-force?hsLang=en#agent-behavior) - [Objective and Scripts](https://knowledge.taalk.ai/ai-force?hsLang=en#objective-and-scripts) - [Agent Call Flow and Transfers](https://knowledge.taalk.ai/ai-force?hsLang=en#agent-call-flow-and-transfers) - [Agent Knowledge](https://knowledge.taalk.ai/ai-force?hsLang=en#agent-knowledge) - [Agent Multichannel Playbooks](https://knowledge.taalk.ai/ai-force?hsLang=en#agent-multichannel-playbooks) - [Agent Plugins](https://knowledge.taalk.ai/ai-force?hsLang=en#agent-plugins) - [Best Practices](https://knowledge.taalk.ai/ai-force?hsLang=en#best-practices) - [Templates](https://knowledge.taalk.ai/ai-force?hsLang=en#templates) - [Operator Force](https://knowledge.taalk.ai/operator-force?hsLang=en#main-content) - [Operator](https://knowledge.taalk.ai/operator-force?hsLang=en#operator) - [Admin](https://knowledge.taalk.ai/operator-force?hsLang=en#admin) - [Contact Center](https://knowledge.taalk.ai/contact-center?hsLang=en#main-content) - [Campaign](https://knowledge.taalk.ai/contact-center?hsLang=en#campaign) - [Taalk Dialer](https://knowledge.taalk.ai/contact-center?hsLang=en#taalk-dialer) - [Metrics & Reporting](https://knowledge.taalk.ai/contact-center?hsLang=en#metrics-reporting) - [Templates](https://knowledge.taalk.ai/contact-center?hsLang=en#templates) - [Best Practices](https://knowledge.taalk.ai/contact-center?hsLang=en#best-practices) - [Automation](https://knowledge.taalk.ai/automation?hsLang=en#main-content) - [OpenAPI](https://knowledge.taalk.ai/automation?hsLang=en#openapi) - [Native Integration](https://knowledge.taalk.ai/automation?hsLang=en#native-integration) - [Compliances](https://knowledge.taalk.ai/compliances?hsLang=en#main-content) - [Company DNC](https://knowledge.taalk.ai/compliances?hsLang=en#company-dnc) - [TCPA](https://knowledge.taalk.ai/compliances?hsLang=en#tcpa) - [Best Practices](https://knowledge.taalk.ai/compliances?hsLang=en#best-practices) - [Teleco Trust](https://knowledge.taalk.ai/compliances?hsLang=en#teleco-trust) - [Product Updates](https://knowledge.taalk.ai/product-updates?hsLang=en#main-content) - [W9-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w9-2025) - [W8-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w8-2025) - [W10-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w10-2025) - [W11-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w11-2025) - [W12-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w12-2025) - [W13-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w13-2025) - [W14-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w14-2025) - [W15-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w15-2025) - [W16-2025](https://knowledge.taalk.ai/product-updates?hsLang=en#w16-2025) [![Taalk](https://knowledge.taalk.ai/hs-fs/hubfs/logo%20taalk.png?width=60&height=60&name=logo%20taalk.png "Taalk")](https://knowledge.taalk.ai/?hsLang=en) [mailto:success@taalk.ai](mailto:success@taalk.ai) Copyright © 2025 Taalk LLC