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AI Magic Lens for Call Analytics

AI Magic Lens is your always-on analyst that explains why customers call, not just what they say. It goes beyond transcripts by automatically categorizing interactions, surfacing trends, and letting you drill into the root causes of issues — all in real time.

What AI Magic Lens Does

AI Magic Lens combines automated categorization with an interactive AI reasoning engine:

  • Automatic Categorization

    Calls, chats, and emails are tagged into categories such as:

    • Partial refunds

    • Full refunds

    • Order status inquiries

    • General inquiries

     

  • Detailed Sub-Categorization

    Within each category, the AI highlights specific reasons. For example:

     

    • Full Refunds: 9 due to defective products, 7 due to dissatisfaction with quality, others due to mismatched descriptions.

     

  • Drill-Down Capability

    Managers can dive deeper into categories — for example, selecting Defective Products to explore why customers said the product wasn’t working.

  • Ask “Why” in Plain English

    Beyond static reports, you can interrogate the system:

    • “Why are customers returning this product?”

    • “What’s the top cause of dissatisfaction?”

    • “How can we improve this product to make customers happier?”

      The AI responds with explanations trained on your dataset.

     

  • Continuous Exploration

    You can keep drilling down, exploring root causes, and asking new questions — creating a conversation with your data.


Benefits of Using AI Magic Lens

  • Eliminate hours of manual QA and categorization.

  • See the real reasons behind customer complaints, refunds, and inquiries.

  • Identify compliance issues early and reduce risk.

  • Empower managers with self-service analytics that don’t require a data team.

  • Improve product quality and customer satisfaction based on real feedback.

  • Included at no additional cost in the Elite subscription.


How to Use AI Magic Lens

  1. Log in to your Analytics Dashboard.

  2. Click on AI Magic Lens.

  3. Review top-level categories (Refunds, Inquiries, Cancellations, etc.).

  4. Select a category to see detailed sub-reasons.

  5. Use the search box to ask natural-language questions about the data.

  6. Continue drilling down until you uncover the insights you need.


Example Use Case

Imagine you notice an increase in full refunds. With AI Magic Lens you can:

  • See that 9 refunds were due to defects, 7 due to poor quality, and others due to misleading descriptions.

  • Drill further into defects to identify recurring product failures.

  • Ask the AI: “What design improvements could prevent these defects?”

  • Receive AI-guided suggestions for product enhancements.

 

This allows you to move from raw data → to cause analysis → to actionable recommendations — all within minutes.


Availability

  • Included free in your Elite subscription.

  • Rolling out to all existing and new customers.

  • No additional setup required.

📌 To request early access or a guided walkthrough, contact your Account Representative via Slack or Live Chat.