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Fuse Protection in Taalk Campaigns

Fuse Protection is a user-controlled safety switch in Taalk campaigns.

When enabled, it monitors your campaign’s failed connection rate (calls or texts that cannot be delivered).

If the failure rate exceeds a defined threshold, the system automatically pauses the campaign to prevent wasted traffic, protect deliverability, and flag poor data quality.

🧠 Concept Overview

Fuse Protection functions like an electrical fuse — it only trips when too much “failure current” runs through a campaign.

It’s designed to safeguard both performance and compliance by automatically stopping a campaign if the failure percentage (e.g., call-failed or SMS undelivered) becomes abnormally high.

⚙️ Important: Fuse Protection is not always on.
You must manually enable it from your Campaign Settings → Protection → Fuse Switch.
When off, campaigns will continue running even if the failure rate is high.

 

⚙ How It Works

Step

Trigger

System Action

1

Campaign runs with Fuse Protection enabled.

System monitors all connection results (success vs. failed).

2

Failures accumulate — e.g., call_failed, message_undelivered, network_timeout.

Fuse counter increases.

3

Failure rate passes the configured threshold (e.g., 25–30%).

Fuse “trips.” Campaign auto-pauses.

4

User reviews the alert, cleans data, and manually resumes.

Fuse counter resets after review.

 

📉 What Counts as a Failed Session

Failure Type

Description

Call Failed

No route or disconnect on connect attempt.

Message Undelivered

SMS not delivered or rejected by carrier.

No Answer / Network Timeout

No carrier response within threshold.

Unreachable Number

Invalid, suspended, or disconnected contact.

 

📊 Threshold & Behavior

Campaign Type

User-set Threshold

Fuse Action

Voice

~25–30% failed sessions

Auto-pause + Alert

SMS

~15–25% failed deliveries

Auto-pause + Alert

Mixed

Adaptive

Auto-pause + Alert

Thresholds can be customized under Campaign Settings → Protection → Fuse Threshold.

🟢 Fuse States

Status

Meaning

Action Required

🟢 Normal

Failure rate within safe range

None

🟡 Warning

Approaching threshold

Monitor lead quality

🔴 Fuse Triggered

Threshold exceeded

Review campaign, clean data, and manually resume

 

🧭 Why It Matters

  • Prevents runaway failed sessions that waste credits and harm sender reputation.

  • Protects deliverability by pausing before carriers penalize for poor data quality.

  • Provides early visibility into bad lists or broken routing.

  • Keeps campaign control in your hands — you decide when the fuse is active.

🧩 Example

If your campaign dials 1,000 numbers and 320 return call_failed, your failure rate is 32% — above the fuse limit.

With Fuse enabled, Taalk automatically pauses the campaign and shows an alert:

“⚠️ Fuse Protection Triggered – 32% Failed Sessions. Please verify data before resuming.”

🛠 How to Enable or Reset Fuse

  1. Open Campaign Settings → Protection.

  2. Toggle Fuse Protection: ON.

  3. (Optional) Adjust your failure threshold.

  4. If Fuse triggers, review invalid numbers or telco routes.

  5. Click Resume Campaign once fixed.

💡 Pro Tip

Fuse Protection is best used during early testing or new lead batches to safeguard from data errors.

You can disable it for stable, high-quality campaigns that have already been verified.

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